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This segment thus targets the market that indulges in impulse buying and is influenced by peer-pressure. A minority minority of o f newly working people are also included in this segment. Since the regular consumers of this product belong to the upper-middle class, they prefer having a meal with the level of customer service and a tinge of sophistication that the outlets provide.
The customers of this segment are students as well as working class. These people enjoy recreation and socialization activities. They have strong views about the current affairs and the future business and social issues.
The people of this segment perceive the use of this product as a status symbol and basically comprise students and new-working class. These customers like being seen at the right places and like to associate and socialize with people of the same class.
These customers are enthusiastic about entertainment, fashion, music and sports. They have fickle opinions and subject to change because of o f peer pressure. They follow fads and indulge in impulse buying. These are light users and make purchases once in a while, probably as a substitute rather than a first-choice.
They make planned purchases and weigh their options before they make a buying decision. We have used perceptual maps to analyze the positioning of various QSRs in Pakistan.
Other major strengths are listed below: The reputation of the various products each season has made it possible for the company to attract customers having different tastes and to try out the season specialties. A major strength is the various deals that McDonalds offers so that it could be made affordable.
Recently McDonalds offered a deal for Rs.
People in Pakistan do not eat bacon so McDonalds does not offer o ffer such sort of meals in the country. It has been able to maintain a reputation as a socially responsible and aware enterprise e nterprise all over the world. The equal employment opportunities o pportunities regardless of race, color, sex, national region, age, disability etc are offered to people.
People looking for jobs can also upload their CVs online. McDonalds has gained recognition worldwide.
The T he chain is present all over the world in more than countries. Good communication and friendly environment: McDonalds has always ensured a friendly friendly environment to o ffer to its customers. Children love going there, having a happy meal and the toys that they get as a gift.
Play places also serve as a significant attraction where children can go and make friends and play. Children are provided with an opportunity to celebrate their day in the way that they want.Today one on one promoting is more prosperous as opposed to large advertising and marketing.
Promotional products are probably the successful solutions to construct your company picture. Chickenpox outbreak claims 16 lives in past 4 months in Faisalabad Since the beginning of the year, health officials in Faisalabad, Pakistan have reported.
The buyout fund has been struggling to raise a $5 billionfund since its launch in late , while rival KKR & Co raised $6 billion and closed its . Download as DOC, PDF, TXT or read online from Scribd.
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